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Photographs courtesy of Bob Metzger
The Horse Industry
"The horse industry directly produces goods and services of
$25.3 billion and has a total impact of $112.1 billion on the US gross domestic product. The industry's contribution is greater
than the motion picture services, railroad transportation, furniture and fixtures manufacturing and tobacco product manufacturing
industries." The American Horse Council Foundation, 2002
Horse Council Statistics
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Economic Impact
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# of Americans Involved
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# of Full-Time Jobs
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# of Horses
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Total Taxes Paid
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$112.1 Billion
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7.1 Million
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1.4 Million
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6.9 Million
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$1.9 Billion
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Target Audience
According to the United States Equestrian Federation,
the median income for horse owning households is $60,000 per year; a criteria which may describe an ideal target market for
many corporate requirements. Sponsoring an international calibre rider will present an opportunity to display product or logos
to many of the 7.1 million Americans involved in the horse industry, not to mention the larger, undefined equine audience.
FEI riders competing at international events at worldwide destinations (eg., Great Britain, France, Italy and Germany) present
an immediate opportunity to reach an international audience.
The general trend of the equine culture is to be outdoors.
Equestrians drink lots of thirst quenchers, wear weather-driven and/or athletic clothing and eat on the run ie. nutritional
bars, fruit and fast foods. They tend to be on the road, use cell phones and stay at hotels. They cover a possibility of three
or more generations, ranging from six years to sixty-six years of age.
Horse Industry Statistics
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